Google now lists over 25 billion web sites. Half the worlds population has access to the web. How are they going to find your site among the billions of others?

A comprehensive Internet marketing strategy is the key. Internet marketing encompases a wide range of techniques that enables business to get the maximum benefit from being online - increasing traffic, increasing sales whilst reducing cost of sales.

webbactivemedia's internet marketing solutions include:

• Market research
• Keyword research
• Copy writing
• Search engine optimisation / positioning
• email campaigns
• Directory submission
• Link management
• Online Press Releases
• RSS news feed publishing
• Pay per click management
• Web metrics - visitor monitoring and analysis

Market research is the starting point for any marketing campaign online or off. We get to understand your business and the environment it operates in, your competitors and do carefull analysis of the main competing web sites.

Keyword research identifies not only the keywords and phrases that your customers are likely to use in searching for your product or service, but also those keywords which are most popular. We identify popular keywords by analysing the searches conducted across a range of search engines in the last 30 days. In this way we know precisely which key words and key phrases to target for your site.

Great web copy is attractive not only to the web visitor, but also to search engines. Web copy must not only scan well to the reader and communicate key messages but also contain the correct balance of keyword density and position to achieve excellent search engine position for the site.

Search engine optimisation / Search engine positioning is the term given for a range of methods of ensuring a web site achieves the best possible ranking or postion in the search results of the major search engines. Currently in the UK, Google, Yahoo and MSN account for virtually all search traffic, so we concentrate on these engines.

Directories still have a large part to play in internet marketing. Specialist directories can drive significant targeted traffic to your site, and a well crafed entry in the larger directories still can influence your web sites ranking in the search engines. We find the relevent directories for your site, and ensure you get included.