7 is possibly the UK's most innovative training and development company for teams and leaders. When they wanted something equally innovative for their new web site, they turned to webbactivemedia. 

A radical departure from conventional navigation enabled 7 to communicate their key messages quickly. Out went the conventional pattern of Home, About Us, Our Courses... in favour of a new schema.

The site visitor is first shown a selection of 7's clients to establish the credibility of the company. More information is available by putting the mouse over any of the client names. The obvious navigation menu on the left simply features the buttons You, Us, and Go.

• You provides information to the visitor about the types of training and development solutions that 7 offers.
• Us explains a little of the innovative training delivered by 7, including MindSoftware and the unique social networking tool MindNet.
• Go offers the visitor a clear call to action and next step - to contact 7.

The site also provides seamless integration into 7's powerful social networking tool, MindNet. MindNet is a custom made web based Java application which allows teams to quickly profile their social networks, and therefore work out the strength and weaknesses of the network.

A members login page allows participants to access information specific to them. This includes pre-course information, and post course notes, handouts and pictures.

The director ( J Webb) is a likeable, funnier, fitter version of Gates. - He's so good for a while I thought the net was named after him....If it's knowable web-wise he knows it. Amiable , knowledgable, trustworthy and passionate J.Webb ensures WebbActiveMedia will continue to go from strength to strength. Tom Alcott - Director, 7