Web design & internet marketing SCOTLAND

We have recently been working on a web development and internet marketing project for a client who sells CD’s and MP3s online. As well as completely re-engineering their site to enable to secure purchase of CDs and the instant download of MP3s, this project has got us thinking about the future of internet marketing.

A few years ago, internet marketing was all about search. Talk was of ranking, and position. We firmly believe that as of now, if your internet marketing effort is just about search, you are way behind the curve.

The ways in which to market these products is incredible once you start to dig deeper. We have identified these other marketing efforts for this project in no specific order:

Advertising e.g Adwords and others
Enlist an army of sellers with an Affiliate program
Widen your search presence and make sure you are listed with Yahoo Audio and others
Comparison shopping sites - Google Base / Froogle
Wide reach sites – List limited amounts of products on Ebay, Amazon Z-shops and others.
Social networking. Still in it’s infancy in internet marketing terms, but with enormous potential – MySpace, Del.icio.us and many more.

If your internet marketing company are not thinking outside of search, you should contact us.

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Client Focus

A clean, effective design combined with excellent search engine position has delivered an excellent return on investment for this young, fresh walking company.