The more we think about it at webbactivemedia, the more we realise that what we do is "web architecture. " Not to be confused with the IT sense of the word architecture which refers to system configuration - we mean architecture in the bricks and mortar, real world, building design sense.
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The ALT tag is used to describe in words the contents of an image on a web page. In this way, people who are visually impaired can use reader software that describes the page to them.
In recent years it has become the target of search engine optimizers who found that it was being used to help decide the ranking for a site. So started the inevitable doom loop of the SEO spammers. |
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Forget search engine ranking - it's all about business! If you have a web site, and are involved in ecademy then it is my guess that you are aware of the importance of search engines to your business.I read and hear a lot of opinions about web sites and marketing, and I believe that many businesses would benefit from a tighter focus on what is important in their online marketing strategy. I trust these observations from one working at the bleeding edge are useful.
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